Tuesday, May 1, 2007

Midriff-itis


When you think Midriff, think Britney Spears. Think Beyonce. Frontline describes the Mook as the perpetual adolescent and the Midriff as the premature adult.

The marketers are training our girls to strut their bodies even when they don’t understand what they’re doing. Bare that skin. Shorten that skirt. Tighten that t-shirt. They’re told a woman’s worth is in her sexuality.

It sells make-up, shoes, entire lines of clothing. That’s the purpose: to sell not only an item, but an entire lifestyle. Here’s the look; here’s what you buy to get it.

Do these marketers care that a girl wants to be an artist? A teacher? A poet? A mommy? Only if it sells. Do they care that she’s intrigued by fireflies or wants to rescue baby birds? She may love the smell of bubble gum or the touch of velvet. She may love lying under the stars drawing pictures in the night sky.

It doesn’t matter unless the marketers can bring out a new line of merchandise.

This is slavery and we have a generation of captives.

He has sent me to proclaim freedom for the prisoners
and recovery of sight for the blind,
to release the oppressed,
to proclaim the year of the Lord's favor

Luke 4:18-19

No comments: